Whether after a long day or a night out, shoes sometimes just need a kick of freshness. The product innovation MAGIC FRESHENER is based on microbiology and effectively removes bad smells without chemicals and in harmony with nature. Unlike conventional and chemistry-based products, MAGIC FRESHENER works with a 2-phase principle of action. With the help of clever microorganisms, absorbers of plant origin destroy the nutritional basis of the odor-causing bacteria and ensure immediate and long-lasting freshness.